Ready Fit Go’s Branded Digital Wallet

<img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473594162-ixm2jp.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><p style="text-align: left;"></p><h2 style="text-align: left;">Overview of Ready Fit Go<span style="color: rgb(0, 0, 0);"><br><strong>A Mobile Ordering System</strong></span></h2><p style="text-align: left;"><span style="color: rgb(0, 0, 0);"><br>Ready Fit Go (RFG) is a California-based franchise that specialises in healthy, ready-made meals available for delivery or in-store collection. With a growing customer base seeking convenience and flexibility, RFG needed a tech solution to meet the evolving demands of modern consumers.</span></p><hr><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473677684-646wwm.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><h2 style="text-align: left;">The Challenge</h2><h3 style="text-align: left;">A Mobile Ordering System</h3><p style="text-align: left;">RFG wanted to enhance their mobile ordering capabilities to cater to the increasing demand for delivery while ensuring that customers who preferred in-store collection had an efficient and seamless payment process.</p><h3 style="text-align: left;">Loyalty &amp; Gift Card Program</h3><p style="text-align: left;">Additionally, they required a way to offer bundled meal transactions and wanted to incentivize new customer acquisition with a loyalty and gift card system.</p><hr><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473713951-8mf5pl.png" alt="" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><h2 style="text-align: left;">The Outcome</h2><h3 style="text-align: left;">A Branded Mobile App</h3><p style="text-align: left;">With the help of FaciliPay, RFG released a branded app on both Google and Apple stores, marking a strategic shift toward mobile ordering. This app provides customers with an all-in-one platform where they can order and pay meals for both delivery and collection.</p><hr><h2 style="text-align: left;">The Outcome</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473732676-324ou6.png" alt="" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><h3 style="text-align: left;">A Omni-channel Loyalty Program</h3><p style="text-align: left;">The app features omni-channel integrated loyalty, rewarding customers for each purchase, whether online or in-store.</p><hr><h2 style="text-align: left;">The Outcome</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473853908-xlgd0f.png" alt="" width="25%" data-align="right" class="cs-img cs-img-right" style="width: 25%;"><h3 style="text-align: left;">Branded Physical &amp; Digital Giftcards</h3><p style="text-align: justify;">RFG also introduced branded gift cards available for purchase in-store, offering incentives for customers to create an app account. This strategy drives a steady stream of new customers over time, encouraging loyalty and repeat business.</p><hr><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473876419-sf45n5.png" alt="" data-align="center" class="cs-img cs-img-center"><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473907780-z9gck0.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><h2 style="text-align: left;">How RFG Uses Their Mobile App</h2><h3 style="text-align: left;">As a one-stop shop for customers to order online, pay and get rewarded</h3><ul><li><p style="text-align: left;">To allow customers to Link credit/debit card and enable tokenized payments</p></li><li><p style="text-align: left;">As 24/7 communication channel to reach customers with push notifications</p></li><li><p style="text-align: left;">To track balance, spend, rewards, and receipts</p></li><li><p style="text-align: left;">To engage customers with personalised targeted campaigns on their device</p></li></ul><hr><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473929699-atsj48.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><h2 style="text-align: left;">Payment Card Tokenisation</h2><p style="text-align: left;">Customers can seamlessly link their payment card once in the app, and all future transactions can be processed without further verification due to strong initial apple wallet payment authorisation.</p><hr><h2 style="text-align: left;">Online Ordering for Delivery</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473954197-erfqb0.png" alt="" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><p style="text-align: justify;">RFG utilise FaciliPay’s Delivery functionality to set multiple map based delivery zones where their drivers can deliver orders according to set order time rules.</p><p style="text-align: justify;">FaciliPay’s delivery data is sync’d with RFG own delivery software daily so that their drivers are given the optimal route for food deliveries with zero manual work required.</p><hr><h2 style="text-align: left;">Campaigns and Engagement</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777473994490-kx53o4.png" alt="" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><p style="text-align: justify;">RFG use the their branded app to remind people when their ordering windows are closing to encourage those last minute orders. ⁣⁣</p><p style="text-align: justify;">They also successfully utilise the campaigns functionality for referral marketing with partner gyms over LA having the ability to give referrals to customers whereby the customer gets discounts off their first order and the gym gets a referral bonus. ⁣</p><hr><h2 style="text-align: left;">How RFG Uses Campaigns</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777474041236-qdxm9g.png" alt="" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><h3 style="text-align: left;">To offer basket and product- level discounts to influence consumer behaviour</h3><ul><li><p style="text-align: left;">To target customers based on demographic and transactional criteria like age, gender or number of visits.</p></li><li><p style="text-align: left;">To retain existing customers before they churn with Lapsed Customer campaigns.</p></li><li><p style="text-align: left;">To reward specific products purchasers with discounted products they may like.</p></li><li><p style="text-align: left;">To offer their customers something special on or around their birthday.</p></li><li><p style="text-align: left;">To reconnect with lost customers, reward top spenders, visitors or group of customers like students.</p></li></ul><hr><h2 style="text-align: left;">Bundles</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777474071822-h44gq5.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><p style="text-align: justify;">RFG are a strong user of FaciliPay’s latest product; Bundles. ⁣</p><p style="text-align: justify;">Customers are encouraged to purchased 10 or 20 meal plans in the app for an upfront fee, and then to collect or have their meals delivered at their convenience. ⁣</p><p style="text-align: justify;">⁣For RFG this means upfront cashflow and strong customer loyalty, and for customer they get better value for money for locking in their purchases early.</p><p style="text-align: left;"></p>

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