How Florence Coffee’s Leap Year Campaign Drove 7-Figure Top-Ups in 48 hours

<p style="text-align: left;">Florence Coffee used FaciliPay’s Top-Up Rewards to boost cash flow without debt, launching a Leap Year campaign that gave customers 29% credit-back on $100+ top-ups. In just 48 hours, the campaign reached over 13,800 users through 92,000+ push notifications, making 597 transactions and collectively loading a 7-figure amount in pre-paid funds.</p><hr class="cs-section-separator" data-section-separator="true"><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777474472947-6lehd1-cropped.jpg" alt="Florence Coffee campaign creative" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><h2 style="text-align: left;">Overview</h2><p style="text-align: left;">Cash flow is the backbone of any business, and for Florence Coffee, finding ways to increase it without relying on debt was essential. With dozens of locations and a loyal customer base, they needed a strategy that would not only improve cash flow but also reward their customers in a way that strengthened long-term loyalty.</p><hr class="cs-section-separator" data-section-separator="true"><h2 style="text-align: left;">Strategy</h2><p style="text-align: left;">In February 2024, Florence Coffee launched its Leap Year Bonus! campaign: customers who topped up $100 or more in their branded mobile app during a 48-hour window received a 29% credit-back reward. The campaign created urgency, offered meaningful value, and turned customer prepayments into immediate, predictable revenue.</p><img src="https://hub.loylap.com/hs-fs/hubfs/couple%20of%20phone%2015%20pro%20mockup%20device%20with%20transparent%20background%20Template%20for%20infographics%20(3).png?width=2000&amp;height=2000&amp;name=couple%20of%20phone%2015%20pro%20mockup%20device%20with%20transparent%20background%20Template%20for%20infographics%20(3).png" alt="Florence Coffee mobile top-up campaign" width="50%" data-align="right" class="cs-img cs-img-right" style="width: 50%;"><p style="text-align: left;">The idea was simple but powerful: encourage customers to load funds upfront by rewarding them with extra credit. To maximise visibility, Florence Coffee supported the campaign with push notifications scheduled at key times — midnight, early morning, and late afternoon — catching customers when they were most likely to act.</p><p style="text-align: left;">Over the course of two days, 92,115 push notifications were delivered to 13,806 app users, ensuring the campaign cut through the digital noise. </p><hr class="cs-section-separator" data-section-separator="true"><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777474569840-1waydu.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><h2 style="text-align: left;">The Execution</h2><p style="text-align: left;">The campaign was executed seamlessly within the FaciliPay platform:</p><p style="text-align: left;">Customers received notifications, tapped into the app, selected their top-up amount, and instantly received their 29% bonus credit.</p><p style="text-align: left;">The credit was tied directly to their account and redeemable through their FaciliPay QR wallet pass at any Florence Coffee location.</p><p style="text-align: left;">For staff, the process was effortless. Every transaction synced with the POS, rewards were tracked in real-time, and redemption was fully automated. No vouchers, no manual checks, no hassle.</p><hr class="cs-section-separator" data-section-separator="true"><h2 style="text-align: center;"><span style="font-size: 36px;">Proven Results</span></h2><img src="https://hub.loylap.com/hs-fs/hubfs/Images%20for%20Blogs%20(81).png?width=2000&amp;height=1270&amp;name=Images%20for%20Blogs%20(81).png" alt="Florence Coffee campaign results" data-align="center" class="cs-img cs-img-center"><h3 style="text-align: left;">The campaign’s impact was extraordinary:</h3><ul><li><p style="text-align: left;">509 customers participated, collectively topping up to a 7-figure amount.</p></li><li><p style="text-align: left;">597 transactions were recorded, with some customers loading funds multiple times.</p></li><li><p style="text-align: left;">Another 7-figure amount in rewards was given, helping encourage future return visits.</p></li></ul><hr class="cs-section-separator" data-section-separator="true"><h2 style="text-align: left;">Insights and Future Applications</h2><img src="https://pdxgybcqigjepeuikhea.supabase.co/storage/v1/object/public/media/case-studies/uploads/1777474651452-5g50eu.png" alt="" width="50%" data-align="left" class="cs-img cs-img-left" style="width: 50%;"><p style="text-align: left;">Beyond the financial success, Florence Coffee unlocked deeper insights through the FaciliPay Dashboard. Analysis revealed the best times of day for customer engagement, helping to refine future campaigns for maximum impact. By understanding when customers are most responsive, Florence Coffee can now time promotions to drive higher participation and redemption rates.</p><p style="text-align: left;">This case proves that when used strategically, loyalty technology is not just about rewards — it’s a cash flow tool, a marketing engine, and a long-term growth driver.</p><p style="text-align: left;"></p>

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